Providing entrepreneurial expansion capital and guidance since 1995.
Our partner's strategies, methodologies and techniques originate from successful hands-on investment experiences. Let us assist making your dreams and paradigm shifts a reality.
What sets us apart...
Unique blended venture capital and private equity funding. Disciplined, insightful long term growth capital and business platform experience in the areas of brand building, distribution, franchising, hi tech, Internet solutions, manufacturing, retail, real estate semiconductors, software and technology innovations.
Equity Capital provided for...
Profitable Paradigm shifts
Unique off-market transactions
2 to 50 million dollar rounds
Platform expansion EXPERTISE
Complex planning, operational expertise and strategic exit guidance
varied funding approaches for equity, lending stacks and s-I filings
AREAS OF EXPERTISE
Red Oak Capital's tailored roadmaps accelerate domestic and international growth.
Combining entrepreneurial paradigm shifts with knowledge, capital and expertise is what we do.
Meet Our Team
We are a small collaborative team working towards a common goal. We use everything we've learned, everyone we know, and every resource needed to ensure success.
Alan’s first business generated profits for his 1985 investment in Fossil, Inc. and led to serving as Fossil’s CFO for it’s 1993 IPO. Fossil stock sales funded Red Oak Capital and later led to Mr. Moore becoming a shareholder, CFO and the designated Financial and Operations Principal of Windows on WallStreet, Inc. A Dallas native, Mr. Moore CPA, earned his Masters in Accounting and Bachelor in Business Control Systems from the University of North Texas and served on the Business Administration Advisory Board of his alma matter from 2000 to 2005.
and Venture Capitalist
Paul spent his early career in manufacturing, transitioning over to the real estate industry in the 1980’s. He has been involved in millions of square feet of commercial development, acquisitions and disposition of properties throughout the Southwest. Paul has deep knowledge and experience in overseeing site selection, contract negotiations, entitlements, as well as the architectural and development process. Paul earned his BBA from the University of Texas at Austin.
Real Estate Entrepreneur and Co-Founder of Silver Tree Partners
Real Estate Entrepreneur and
Co-Founder of Silver Tree Partners
Jerry has over 25 years of leadership experience, primarily serving as the CFO for public and privately held small to mid-cap businesses. Industries have included technology, manufacturing, retail, franchising, business services, equipment rental and live entertainment services. He has led over 40 M and A transactions along with numerous debt and other capital transactions, including IPO’s.
Jerry is a Certified Public Accountant in the State of Texas and has a MBA from Southern Methodist University and a BBA from the University of Texas at Austin.
Finance/Expansion Expert Seasoned CFO
Scot has been working in the Dallas area for more than 35 years. Prior work experience includes Senior Tax Accountant, project management, manufacturing, distribution and construction sectors. Scot joined Red Oak Capital in 2012. His duties include asset management, accounting, property management and portfolio analysis. He graduated from Oklahoma State University with a business degree.
“There is no substitute for focus, resiliency, and determination.”
- Red Oak Capital Team
Red Oak Capital funded the 1996 strategic expansion and computerization of six profitable tanning salons. Now the 650 plus retail wellness/tanning platform manufactures skin care products, equipment and offers franchising opportunities. Palm Beach Tan created the first commercial sunless spray-on tanning system.
Alan Moore - Board member & investor since 1996
Jerry Trojan - CFO 2005-2009 & investor since 1996
Paul Gardner - Investor
In 1985, Mr. Moore purchased a twenty-five percent ownership stake and joined Fossil's management team to head up financial and operational areas. Mr. Moore, it's CFO, led Fossil's 1993 IPO and then joined Fossil Europe's startup team from 1993 to 1995. He helped establish and build the platforms that Fossil needed to become a worldwide multi-billion dollar company. Fossil's revenues peaked at over 3 billion and 30 million net income.
Alan Moore - CFO, Executive V.P., Board
* Alan Moore pre-Red Oak Capital investment.
Funding transitioned retail boxed dial up software technology into one of the Internet's first direct feeds for stock market trading, real-time market quotes, charts, scrolling tickers, trading information and financial news via monthly subscriptions. Merger with TradeStation Group (NYSE: TRAD). Ranked #1 platform by Stockbrockers.com in 2022.
Merger with public company
Alan Moore - CFO and investor - 1997~1999
Jerry Trojan - investor
Co-founded by Mr. Gardner and Mr. Moore, Silver Tree Partners is a premier commercial development and investment real estate firm with 20 plus years of successful projects through out Texas and the surrounding states. The Company has deep experience in retail, office, and multi-family, as well as large land acquisitions creating master planned mixed use developments. Deep industry knowledge and being well capitalized has helped to provide many outstanding financial returns.
Real estate investing from 1996 to 2017
Selected Recognition and Awards
TradeStation was rated #1 Platform Technology for 10th consecutive year by StockBrokers.com.
Palm Beach Tan's manufactures next generation spray-on booths.
Entrepreneur Magazine ranks Palm Beach Tan as the 20th best franchisor.
Palm Beach Tan surpasses 500 store milestone.
110 acre Coit Center development completed and sold.
Multi use: Retail, office, multi family, senior living, medical, hospitality, fitness and pad sites.
Palm Beach Tan develops and manufactures branded skin care lotions.
Applied Optoelectronics IPO exit.
Palm Beach Tan 300 store milestone.
Mystic Tan sold to a private equity group.
2009 Palm Beach Tan spinoff
Cox Caruth Institute for Entrepreneurship awards Palm Beach Tan One of the Top Fastest Growing Private Companies.
Heritage Square office buildings at the Galleria purchased and renovated.
Silver Tree Partners' second real estate fund launched.
Silver Tree Reality Fund 2007, L.P.
Silver Tree Reality Fund I is over subscribed and closed.
Silver Tree Reality Fund 2003, L.P. - IRR - 30%
Silver Tree Partners offers outside investors the opportunity to participate in their first real estate fund.
Silver Tree Partners awarded "Runner Up" Best Real Estate Deal by Dallas Business Journal.
Silver Tree Partners platform for value-add real estate development, investing and property management.
Window on WallStreet merges with TradeStation (TRAD).
Internet server technology and software integrated into Tradestation products.
Mystic Tan spray-on technology invented, patented, manufactured, distributed and sold worldwide.
Red Oak Capital funds additional Palm Beach Tan stores, computerization, and future franchising.
Alan leaves Fossil to launch Red Oak Capital.
Fossil goes public and is recognized as “America’s 3rd Best Small Company” by Forbes Magazine.
Alan purchases 25% of the import/export company Overseas Products International, Inc. which evolved into Fossil, Inc.
Dallas Tickets, Alan's first business, generates profits, expands each year and is sold in 1985.