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Providing entrepreneurial expansion capital and guidance since 1995.

       Our partner's strategies, methodologies and techniques originate from successful hands-on investment experiences.  Let us assist making your dreams and paradigm shifts a reality.

What sets us apart...

       Unique blended venture capital and private equity funding.  Disciplined, insightful long term growth capital and business platform experience in the areas of brand building, distribution, franchising, hi tech, Internet solutions, manufacturing, retail, real estate semiconductors, software and technology innovations. 

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About us
Equity Capital provided for...
Financial Graphs

Profitable Paradigm shifts 

Unique off-market transactions 

Platform Scaling

 2 to 50 million dollar rounds

Unleashing Innovations


Platform expansion EXPERTISE 

Complex planning, operational expertise and strategic exit guidance

varied funding approaches for equity, lending stacks and s-I filings
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Business Services





Consumer Products

    Red Oak Capital's tailored roadmaps accelerate domestic and international growth. 
Combining entrepreneurial paradigm shifts with knowledge, capital and expertise is what we do.

Meet Our Team

We are a small collaborative team working towards a common goal.  We use everything we've learned, everyone we know, and every resource needed to ensure success.  
Our Team
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Alan’s first business generated profits for his 1985 investment in Fossil, Inc. and led to serving as Fossil’s CFO for it’s 1993 IPO.  Fossil stock sales funded Red Oak Capital and later led to Mr. Moore becoming a shareholder, CFO and the designated Financial and Operations Principal of Windows on WallStreet, Inc.  A Dallas native, Mr. Moore CPA, earned his Masters in Accounting and Bachelor in Business Control Systems from the University of North Texas and served on the Business Administration Advisory Board of his alma matter from 2000 to 2005.

Alan Moore
Entrepreneur, Operator,
and Venture Capitalist

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     Paul spent his early career in manufacturing, transitioning over to the real estate industry in the 1980’s.   He has been involved in millions of square feet of commercial development, acquisitions and disposition of properties throughout the Southwest.   Paul has deep knowledge and experience in overseeing site selection, contract negotiations, entitlements, as well as the architectural and development process.  Paul earned his BBA from the University of Texas at Austin. 




Paul Gardner

Real Estate Entrepreneur and Co-Founder of Silver Tree Partners

Paul Gardner
Real Estate Entrepreneur and
nder of Silver Tree Partners

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Jerry has over 25 years of leadership experience, primarily serving as the CFO for public and privately held small to mid-cap businesses.  Industries have included technology, manufacturing, retail, franchising, business services, equipment rental and live entertainment services.  He has led over 40 M and A transactions along with numerous debt and other capital transactions, including IPO’s.

 Jerry is a Certified Public Accountant in the State of Texas and has a MBA from Southern Methodist University and a BBA from the University of Texas at Austin.

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Jerry Trojan
Finance/Expansion Expert  Seasoned CFO

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      Scot has been working in the Dallas area for more than 35 years.  Prior work experience includes Senior Tax Accountant, project management, manufacturing, distribution and construction sectors.  Scot joined Red Oak Capital in 2012.  His duties include asset management, accounting, property management and portfolio analysis.   He graduated from Oklahoma State University with a business degree.

Scot Sturdevant
Asset Manager

“There is no substitute for focus, resiliency, and determination.”
- Red Oak Capital Team


Featured Investments


 Red Oak Capital funded the 1996 strategic expansion and computerization of six profitable tanning salons.   Now the 650 plus retail wellness/tanning platform manufactures skin care products, equipment and offers franchising opportunities.  Palm Beach Tan created the first commercial sunless spray-on tanning system.


Alan Moore - Board member & investor since 1996

Jerry Trojan - CFO 2005-2009 & investor since 1996

    Paul Gardner - Investor

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   NPIC is a profitable manufacturer of branded and contract manufactured pet products.



   In 1985, Mr. Moore purchased a twenty-five percent ownership stake and joined Fossil's management team to head up financial and operational areas.  Mr. Moore, it's CFO, led Fossil's  1993 IPO and then joined Fossil Europe's startup team from 1993 to 1995.  He helped establish and build the platforms that Fossil needed to become a worldwide multi-billion dollar company. Fossil's revenues peaked at over 3 billion and 30 million net income. 

IPO Exit 

Alan Moore - CFO, Executive V.P., Board

Member, shareholder

* Alan Moore pre-Red Oak Capital investment.


Innovator and first to market manufacturer of spray-on tanning booths.  Established in 1998,  spun out of Palm Beach Tan in 2005 and sold in  2011 for 9.5x of EBITDA and 2.5x Revenues. 

Acquired in 2011

   2005 - Palm Beach shareholders received            spin off shares of Mystic Tan and a 2011 cash exit.


   Funding transitioned retail boxed dial up software technology into one of the Internet's first direct feeds for stock market trading, real-time market quotes, charts, scrolling tickers, trading information and financial news via monthly subscriptions.  Merger with TradeStation Group (NYSE: TRAD). Ranked #1 platform by in 2022.

Merger with public company

Alan Moore - CFO and investor - 1997~1999

Jerry Trojan - investor

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Co-founded by Mr. Gardner and Mr. Moore, Silver Tree Partners is a premier commercial development and investment real estate firm with 20 plus years of successful projects through out Texas and the surrounding states.  The Company has deep experience in retail, office, and multi-family, as well as large land acquisitions creating master planned mixed use developments.  Deep industry knowledge and being well capitalized has helped to provide many outstanding financial returns. 

Succession Exit

Real estate investing from 1996 to 2017


























Selected Recognition and Awards

Palm Beach adds wellness products and services.

Intelligent security video analytics AI IPO exit.

TradeStation was rated #1 Platform Technology for 10th consecutive year by

Palm Beach Tan's manufactures next generation spray-on booths.

Entrepreneur Magazine ranks Palm Beach Tan as the 20th best franchisor.

Palm Beach Tan surpasses 500 store milestone. 

110 acre Coit Center development completed and sold. 

Multi use:  Retail, office, multi family, senior living, medical, hospitality, fitness and pad sites.

Palm Beach Tan develops and manufactures branded skin care lotions.

Applied Optoelectronics IPO 10X exit ramp. 

Palm Beach Tan 300 store milestone.

Mystic Tan sold to a private equity group. 

  2009 Palm Beach Tan spinoff

Cox Caruth Institute for Entrepreneurship awards Palm Beach Tan One of the Top Fastest Growing Private Companies.

Heritage Square office buildings at the Galleria purchased and renovated.

Silver Tree Partners' second real estate fund launched. 

 Silver Tree Reality Fund 2007, L.P.  

Silver Tree Reality Fund I is over subscribed and closed.

 Silver Tree Reality Fund  2003, L.P.  - IRR - 30%  

Silver Tree Partners offers outside investors the opportunity to participate in their first real estate fund.   

Silver Tree Partners awarded "Runner Up"  Best Real Estate Deal  by Dallas Business Journal.

Silver Tree Partners platform for value-add real estate development, investing and property management. 

Window on WallStreet merges with TradeStation (TRAD).

 Internet server technology and software integrated into Tradestation  products.  

Mystic Tan spray-on technology invented, patented, manufactured, distributed and sold worldwide.

Red Oak Capital funds additional Palm Beach Tan stores, computerization, and future franchising.   

Alan leaves Fossil to launch Red Oak Capital.  

Fossil goes public and is recognized as “America’s 3rd Best Small Company” by Forbes Magazine.

Alan purchases 25% of the import/export company Overseas Products International, Inc. which evolved into Fossil, Inc.   

Dallas Tickets, Alan's first business, generates profits, expands each year and is sold in 1984. 


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Contact Us

Collaborations and inquires welcome. 

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Red Oak Capital 2023

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